• Ultra smart, and minimal by designGötti Switzerland highlights its latest collections with a campaign that brings evocative Götti protagonists together with the right glasses.

    The new Götti Switzerland campaign underlines the ultra smart, minimal style and design of the brand DNA for unparalleled wearer comfort achieved with super light, tough, well-balanced frames for people who value aesthetics and technical precision, according to the company.

    Five models were photographed for the Götti Switzerland campaign, all of which express a professional love of things which are simple yet beautiful.

    The campaign shots were taken in the extension of the National Museum Zurich, an angular architectural landmark made of concrete, which gives the original building dating back to 1889 a strong, contemporary feel. The building was drafted by the Basel-based architecture firm Christ & Gantenbein, the founders of whom are wearers of Götti.