SALT. is an acronym for Sea, Air, Land & Timeless. True to its name, the California eyewear label draws inspiration from the effortless beauty of nature that is an endless source of shapes, details, and colorways for new designs. The SEA, the AIR, the LAND and the TIMELESS connections between human beings and the elements are SALT.’s key inspirational components. The dot (.) at the end is the symbol of timelessness, the round face of a watch without the pointers. The rather young label is headquartered in Costa Mesa, a short drive South of Los Angeles, and has built a reputation for blending California lifestyle with Japanese craftsmanship. For the folks behind SALT. the California lifestyle connection not only means an easy-going attitude, but also a strong bond with all things nature.